For nearly three and a half years, Kleinman worked to successfully bolster Ritual’s public persona until one day, during a routine weekly meeting, she thought to herself, This is the last Monday meeting I’m going to go to. She had all the makings of what success often looks like: a steady income and a lofty position at a thriving company with a strong public interest. Kleinman was on the founding team for Ritual, the New Age multivitamin company that cemented itself as the go-to supplement for social-media darlings, serving as the brand’s vice president of marketing. But for others, like Lauren Kleinman, quitting is nothing more than a pivot. Over the last few years, people have resigned in great fashion and by the millions others have “quiet quit” and some attempted to quit only to be told they’d be doing no such thing (à la Elon Musk).įor some, quitting feels like an unraveling - a decision made when you’re at your wits’ end - and a leap into the unknown.
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